PURE (Protecting, Understanding, and Respecting the Environment) is the WSL’s effort to defend our oceans. PURE will celebrate, inspire, and accelerate the efforts of individuals, families, communities, companies, and organizations around the world who act to improve and promote ocean health. Using the WSL’s ability to communicate immediately and in exciting ways, we will share stories from around the world about scientists, professional athletes, recreational surfers, kids, activists, fans of surfing, sponsors, community groups, and families to inspire others to act. That action will take many forms, including, but not limited to, volunteerism, activism, research and fundraising. All are needed at this critical time.